Content creators are an important part of the community. Both in terms of community building for a certain segment, and in terms of driving both visibility and awareness of what’s happening with the game.
Like it or not, traditional marketing is no more and content creators serve an important function in the existing ecosystem. What we’re focused on doing is providing opportunities for creators to be successful with Overwatch, so that creating content for the community is a more sustainable choice for them. The hypothesis is that this is a far better mechanism than just throwing piles of cash at people to stream the game, as that rarely yields long lasting positive results.
To be clear, we’re not being paid in any way for this skin, aside from the obvious marketing value of increased visibility on platform. You can think of it as marketing budget put towards a skin for the purpose of promoting the game (even though that’s not tacitly what it is)