I recognized that among my friends basically everyone is confused about what Overwatch
2 is really meant to be. Lots of them who have played Overwatch in the past check out some new videos on youtube about its successor, but at first glance it just looks very, very similar to Overwatch with just some minor changes. Some of them even have the videos from 3 years back with the campaign and hero missions in their head and they see nothing of it on youtube, so they guess its been cancelled. The “early access” and “multiple betas” thing doesn’t make it much clearer on what the release strategy of Overwatch 2 really is.
Personally for me now its very clear where the OW 2 team wants to go since I’ve read the devs answers in the latest AMA and checked out the roadmap, however the usual casual player does not do this. He / she only checks out some youtube vids, sees that basically nothing has changed, has the latest Blizzard scams (like Diablo Immortal, Warcraft 3 Reforged etc.) still in his / her head and thinks about Overwatch 2 being just another thing to get money from the players with the least effort.
So in my opinion from a marketing perspective it would have been much better to wait until 2023 and then release the game with even more changes, more heroes and PvE content.
What do you think?