also on youtube. yea i know, a lot of negative comments and people are still jaded still the aesthetic of overwatch is phenomenal. if only the game was managed right and esports never touched it.
i think they showed a couple of new maps in this video as well. see that junker flash point map i think?
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X
There is more than just the video. In the background they preparing & already started a complete new marketing campaign and push for OW2. They updated the Websites, OW2 trailers getting played in the cinema, banners on street, busses, sponsored content creator with teasers, and more. They really give their best to promote OW2 in general.
Here is the updated Wesbite which is currently “not listed” but you can see on what they working on: Overwatch 2 - Getting Started with Overwatch 2
Yea, they defs are pushing marketing rn. I keep seeing ads everywhere.
I can’t hear this song without thinking of like… Cringe AMVs I used to watch as a wee bab, back when YouTube was the place to get your anime divided into 3 or 4 convenient segments.
I’m not sure a new marketing push is really going to help when the community that does exist is (vocally) dissatisfied to a notable degree. Like the first way to not sell a game to me is flashy ads with most online discussion being about how bad and unfun the game currently is. Obviously there will always be some of that, but the sheer volume of complaints for OW is high enough that I don’t think I’d really consider investing any time into it if I weren’t trapped somewhat by sunk cost.
We’ll see how many new players start cropping up after s6/Steam launch I guess.
Ah, not this cringe rap again. Advertisers still think 4Kids intros are cinematic masterpieces.
heh started with the kiriko intro. before that was junkers punk rock but i thought that was cool as hell.
i was never really a fan of rap but hey a lot of people like it, especially young kids. maybe they are copying league… didnt they have some rap cinematics or something or was it kpop?
I mean we don’t know everything about Season 6 yet. I have the feeling that Season 6 will be OW2’s “reboot” and launch at the same time. For new players it will be very cool to see all the 38 heroes, maps, modes and PvE, but how good will be Season 6 for the current playerbase. Time will tell.
Cringe af
That is great news. Casual players never heared of OW. And with casual players I mean the people who are mostly playing on console or steam and dont want youtube videos or read articles. They just play for a hour each day and then attend to other stuff.
If I am not mistaken, not even OW1 was ever really advertised like WoW or Diablo was.
The final try to find some players before the game actually enters “death imminent” territory. We will see how well it goes for them, but hey, more power to ya people who still somehow play this.
They are trying to hype the 10th August so much and keep advertising the game like it’s about to come out for the first time
they’re doing more advertising for this season than the Season 1 release… it’s wild
why they would make something related to music when lucio dies on rio mission ?
they clearly didn’t know how to market season 6 invasion
I thought i just watched Fast & Furious trailer.
My guess it’s coming out of “Early access”.
Yeah it really looks like that OW2 will leave Early Access with Season 6. This probably one of the reasons why they promote it that much.
I feel the same way 
New players can only access like 7 or so heroes off the bat unless they’re grouped with a legacy player, there’s no in game features to organize that. They unlock some pretty quick iirc, but Echo needs like 135 wins to be unlocked, and then you’ve got Queen, Soj, Kiri, Ram, and Weaver who’d still be locked.
I think most people probably checked out OW2 or decided they weren’t interested when it relaunched last year, there might be a small portion that decided bnet was too much of a hassle but I expect that to be very niche. Now OW’s got like 15 controversies and a playerbase that’s loudly dissatisfied anywhere there’s public posting, that’s a way harder sell then a game only reviewed and almost universally praised by Twitch personalities. Especially when the last big coverage of OW was what they promised and gutted from the PvE, so your core sell is still the PvP. Ya know the one thing people will have had 9 months to judge?
I have low expectations for new player influx. They’re still selling the product they failed to sell to those people for 7 years, there’s nothing new or exciting enough for a player who has passed on it for near a decade to suddenly want to download it. Save the people who’d utterly refuse to download bnet’s launcher but will happily install via Steam. Though considering they’ve held out for years while people were crying over BL3 having a 6 month exclusivity deal with Epic and the game still was massively successful I don’t really think many of them exist. At least not like hyped people, they’ve played by now.
One of the YouTube comments made me laugh. Let me find it and copy and paste it:
Blizzard: “Everything you can do I can do better!”
Everyone: “No you can´t.”
Blizzard: “Yes I can.”
Everyone: “PvE?”
Blizzard: “…”
But they can “do better” as a whole when you look at Diablo and WoW soooo…
They’re really pushing this and I assume we will see the exact same thing happen as when OW2 launched. People will check it out, maybe even have some fun for a week or two, and hell maybe even with enough people MM will be decent.
But even with the best case scenario there’s nothing about the game that will keep people coming back.
They’ve refused to add any sort of community features, clans, tournaments, new heroes are locked, 5v5 lacks depth and playing tank means just picking whichever one is least countered by the opposing team, every match is a toxic cesspit, new ranking system still likes to frustrate people by obscuring data, etc. etc. and so we’ll end up right back where we were by end of the season.
It will pull some people back, who will see that the limited PVE is $15 and everything else is horrifically overpriced. They probably say this is the same mess as last year and peace out.
A marketing blitz and overpriced PVE isn’t going to pull people back in. It’s going to take something massive, like a free battle pass or free PVE to pull people into the ecosystem.