So overwatch had a little promotional ad on twitter

General Discussion
21

I wonder ho w many people here will legitimately say its the developers fault for marketing

22

LOL did the same thing a few years ago.

Little cartoon ads on YouTube all over the place.

They were good enough to get me to try the game (again). Unfortunately the actual game play drove me away (again).

23

Ehhhhhh

I think they went so hard with effort and “technique” that they completely forgot to put any heart into it. Not as bad as, you know, what disney does to marvel costumes, but not much of overwatch’s aesthetic flows naturally (which is nothing compared to how stiff their writing is).

24

I got second hand embarrassment watching that.

2 Likes
25

Won’t mean anything when the player retention is so shocking. They needed to fix player retention, then get more players involved. All that will happen is new players will try it, find they need to grind 50 matches to get access to heroes then realise there’s nothing actually rewarding about playing the game.

26

In this thread, people are mad that Overwatch created an ad.

27

Pokemon would say otherwise.

1 Like
28

I’ve mainly talked about the overuse of rap back then but yeah, we have to give them that the original PokĂ©mon theme is legendary.

1 Like
29

Gotcha.

Rap can be tricky to do well. When it’s good, it’s really good. And when it’s bad, you get Scuttlebutt.

1 Like
30

From a marketing perspective, take notice of the heroes highlighted, which hints at the audience this ad is trying to sell the game to.

Most of the video highlights the female heroes, then secondary are the creatures and robots. You barely see Rein or Torb. Reaper for a split second. Most male heroes are completely absent until the roster photo at the end of the video.

No, this is not a political point or anything like that. It’s analysis to look at where the business of gaming, from Blizz in particular, is looking to capture value from. It also tells you the direction of the game. So if you’re an old school gamer since Unreal Tournament or something, OW2 might continue in a direction you don’t like. That’s the way it is.

31

yea you are probably right about that. maybe they showed the heroes who had the most $$sales$$

you know they have statistics for that. i wonder which hero leads in skin sales. my guess is kiriko

1 Like
32

“oh no! they showed female heroes in a trailer/ad?! WOKE!!!”

ya’ll are ridiculous lmao

33

And this is EXACTLY why I said “No, this is not a political point or anything like that.”

It’s called BUSINESS but here is someone who immediately took it negatively instead of understanding that Blizzard is in BUSINESS to make MONEY selling to PEOPLE.

Take a marketing class and try not to be so angry.

1 Like
34

I’m not the one over analyzing an ad lmao.

35

wdym it fits with the kool kids

3 Likes
36

I think they plan a new launch hype with season 6 and coming out of early access. Basically restarting

37

It’s an ADVERTISEMENT comprised of cutscenes, and these are intentionally created to reach one or many target audiences. Otherwise the ad would be a streamer playing the game talking about how cool it is. And if that was the case, the streamer would act as an influencer and that person themself would be intentionally selected to reach a target audience.

You just got caught being angry over an ad analysis. I bet you think the heroes are designed to make you happy.

38

yes? what is your point?
It’s just an ad, You’re over thinking it. You’re all “this ad doesnt cater to me, so this must mean the game is going in a direction not suited for blah blah blah”.

Get over it dude, its just an ad.

1 Like
39

I never said the ad doesn’t cater to me. There’s lots of talk on the forums of the direction of the game, the direction of any evolving product is usually guided by the customers that generate revenue, and/or who the target audience is.

The ad has some interesting highlights that are easy to take note of. Looks like more for a younger, more diverse audience, and possibly audience that generally don’t play this game. Like are they trying to capture players from Call of Duty or Roblox? Because those are two very different kinds of games.

It’s an advertising discussion and you got angry with your thin skin. You need to get over it.

40

I saw your other post, in the troll thread. I get the type of person you are. I see right through you.

You seem upset that the game is trying to cater to other people. Younger, female, more inclusive, and that seems to bother you. Why?

1 Like