Blizzard is abusing monetization and FOMO

Then I won’t get any sleep tonight, I think I’ll just make use of my time the rest of the day

Yeah you’re really knocking it out of the park so far. The projection bit was particularly desperate.

I played OW1 quite a lot and quit about a month into OW2. If I came back to the game now I think I’m missing about 4 heroes from my roster. I feel sorry for the people playing on my team while I spend a month trying to unlock them all.

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It’s hard to call it abusive when it’s only for cosmetics that nobody needs.

You know Blizzard messed up when even a developer themself (Jared Neuss) admits heroes behind pay and grind walls is an issue and will be reverted in the future. I recommend to watch the recent SVB podcast with Jared Neuss.

I can just imagine how it feels for new players who have to grind to get them all.

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First off, Steam has a system in place to protect game titles from being review bombed. When a game gets review bombed, “Review Bomb” appears in the game tags. This does not exist in OW’s game tags.

Second, the reviews are ABSOLUTELY relevant at least in terms of how people feel about the game. A mass portion of the people that have played OW presently hate the way the direction the game is going; especially older players. Blizzard has applied this new predatory business model to every last one of their games except WoW. I’ll admit, some companies take this predatory business model to the absolute extreme; this means it could be so much worse. I’ll admit many of the reviews are joke posts but what kind of a popular review isn’t funny? What makes a successful commercial good? What makes a good YouTube video popular and amazing? Good laughs. People want to be popular and successful; it’s human nature.

In the present state of OW, smurfs and hackers are absolutely rampant. It may not seem like it but a hacker could be in as many as 10-20% games currently happening. Well designed hacks are designed to blend into the game. Smurfs even more so, probably closer to 40-60% games have smurfs running wild. This makes OW absolutely unattractive to newcomers; I’ll admit the first 10 games or so you play are exclusively played with newcomers. This is to social engineer people into thinking the game is balanced and enjoyable, however once these games are over things ramp up at a 160 degree angle. This social engineering trick is designed to lure people into paying into microtransactions early on, this is very commonly seen in, “Free to Play” mobile games.

Free to play in exchange for a predatory business model has put the game easily in the crappiest state OW has ever seen and only seems to go downhill. Ques get longer with every passing day, a result of a declining player base.

Actually it is fairly abusive. Now please bare with me as this is so complex that it will take a lot to explain, I recommend reading this because it can offer some powerful insight.

OW uses a business model that is used in a less extreme way that, “Free to Play” mobile games use. This is called “Hook, Habit, Hobby.” They try to hook you to the game which is easier when the game is Free to Play; adding it to steam widens the horizon of players that will try the game. After you get hooked, the game turns into a habit then it turns into a hobby. Once you reach the invested time for it to be a hobby, you are far more likely to do MTX’s. FOMO is used to BP’s to lure people into paying for it, considerably predatory. Putting skins into the shop for a ridiculous price then removing it is also considerably predatory (what will Blizzard lose if the skin stays in the shop forever?). This kind of business model is harboring a new wave of children with Impulsive Disorders, this kind of nature is what turns people into gambling addicts. This kind of business model DOES NOT USE positive reviews to stay successful. You wonder why Blizz doesn’t care or do anything about the mass negative review of OW however seem to embrace it? It’s simple, really. Before OW went F2P, it already had a decent sized player base with people that would buy loot boxes and likely have a gambling or impulsive disorder. You say it’s not predatory, you’re absolutely wrong.

I would also like to add, that when you first start a game. When you first start a game, you will posses what is basically a personal barrier or comfort zone. I’m willing to bet ANYTHING as an educated guess based on what you’ve mentioned you’ve never dropped a penny into this game, like myself. You still posses this personal barrier. Now, this can range anywhere between guilt tripping BP’s or even an innocent expansion purchase. However once you make this first purchase you effectively break this barrier, which is why you only see people that either 100% oppose it or 100% support it. Even if your first purchase is only a few pennies, your personal barrier is effectively shattered. Once you break this barrier, you will become FAR more likely to make additional purchases after; here’s the real icing on the cake. You will notice that when you buy something by purchasing premium tokens that you will be left with some tokens left in your pocket. With this barrier broken and leftover tokens you will be more further inclined to make additional purchases going further, leaving an infinite loop. Absolutely borderline criminal exploitation toward the undereducated.

I wish there was a more simple way to properly explain this but it is so mentally complex that it can only be explained with a long YouTube video or an essay written about it, a simple 12-20 word post will only make a factual post look like a total joke. I hope that if you survived reading my essay that I have provided some detailed insight on how predatory this business model is.

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