They should lose money.
They don’t give a crap about us, their employees, or even their own games. Why should we give a crap about them and spend our money like fools on their stuff?
Blizzard is the victim here. The greatest PC game developer (in history IMO) has been consumed by a greedy, crappy corporation run by idiots that know nothing about gaming. The only thing they know how to do is read spreadsheets and calculate profit margins.
They suck.