Being one of blizzard biggest share holders tencent a Chinese multinational technology . That own by Chinese Communist Party and the only way make money in with in game purchase like loot box or card packs.
The majority of Tencent’s revenue comes from in-app purchases of virtual goods (mostly extras in games), and subscription fees on Tencent Video (lumped together in ‘Services’ with 56.6% of the total 2018 revenue). … Other than that, Tencent makes money with digital ads on its media platforms and messengers (18.5%).
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How much % is tencent share in actiblizz?
Tencent has 5 % of blizzard but it also own by The CCP without them you can do no business with china. SO even those it 5% China tells blizzard to jump you and ask how high or lose their eastern market.
game market is competitive you have to be greedy now
its funny how the mobile gaming industry makes billions of more dollars thanks to gacha/lootbox style games
I remember reading somewhere that the fire emblem gacha game made more money in half a year than the entire franchise of the other games spanning for 30 years, the industry is changing towards mobile centered gaming
processing units for handhelds are exploding while CPU has stagnated and hasn’t evolved much, lots of triple AAA companies are trying to get into the share of mobile games which have a bunch of in game transactions and stupid monetizations
games like hearthstone aren’t going to work anymore in the future, everything is moving towards a low effort and streamlined industry where things are stopped by a paywall; people are willing to spend less on a $60 game and more towards a F2P game with in-game transactions, nothing to do entirely with greed just a changing industry
I also found RIOT own by tencent
In February 2011, Tencent paid $400 million for a 93 percent stake in Riot Games. Tencent bought the remaining 7 percent on December 16, 2015; the price …
It’s interesting and I think that while people end paying more per game they also get games were they get really engaged.
My personal example:
I play mario kart tour that is the same one that was extremely bashed at launch for stuff like being a gacha game, it’s 5 bucks subscription and others.
In the end between the subscription and a bundle once a blue moon I pay for it around the same i used to pay for hearthstone BUT…
Despite the practices
- It’s a really good game considering that it’s a mobile one. Far above the average mobile level.
2.it gets updated with actual content that includes the usual low effort characters but also new courses and useful features.
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The pity timer is relatively low on the gacha. Unlike some games around there you not gonna over 5K bucks and still not get what you want.
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You really not need every single item.
With LOR own by Tencent blizzard could follow the same model and keep make their share holder money.
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I don’t think they are greedy because of Tencent. As you said, Tencent owns Riot 100%. If that is the case, LoR would be a complete dumpster, and I don’t have enough praise for monetization in LoR. Activision is what killed Blizzard. They completely lost direction. Old Blizzard values are out of the window. Soon™ is a thing of the past.
Tencent is slowly gaining traction in everything. Soon it will have 10% market share of dimes, the big 10 in college, the X games, and sesame streets brought to you by the number 10.
I agree the more I learn about the company it Activision is the main problem when it come to blizzard.
i found out a long time ago
thats why is funny to see people making jokes about blizzard and china …while advising people to stop playing blizzard games and go play Riot games instead !
Hearthstone may be most popular in China. Of the eight people in Worlds, I think two are just listed with China as their region. Maybe they’re similar to how Korea is with Starcraft games.
Well China is better at capitalism then America so they deserve it.
I know this is about card games, but Ten Cent also bought into the gaming company that produces Path of Exile. They’re buying stakes in all computer game companies and have for several years now. A shrewd move for sure, but it definitely could help explain increased monetization in gaming all around.