As a Free To Play player, having two hero selection sucks. Then when you get to turn 3, if you do not get any decent quest options, there is no reason to keep playing the game. You are better off quitting out, and starting a new game. The quests and hero disparity is absolutely awful. Instead of just the hero being bad, you now have a quest that makes you have even worse chances to win.
There is almost always at least one person who quits out turn 1. Last game I had 5 people quit by turn 3. There is no incentive for people to play garbage heros and quests. All you are doing is fighting an uphill battle the whole game to maybe place 4th or worse and it is all because you got a bad hero/quest combination.
So I ask you dear Blizzard developers: Why would anyone want to continue past turn 3 if their hero and quest is bad?