You’re absolutely right. I had the same issue with WoW. Everything just felt so well thought out and put together with lore tying into lore and stories that were fleshed out and then they just started throwing crap at the wall and taking whatever stuck.
I can’t name an item or location or person in all of Diablo 4 beta and I’ve been on it nonstop for two weekends. It’s all just generic and lame. The story is abysmal. The towns are forgetful hubs you spend 3 seconds in. The characters aren’t interesting at all.
To other points in the comments about it being beta and not fully unlocked or experienced, you’re right and wrong. I have it preordered and will play it but I also feel like I should have some kind of feeling that the game is good in the beta. Not just okay, good.
I’m banking on the fact that Paragon isn’t unlocked, riding isn’t unlocked, and loot rates are higher as well as tuning will come to bring classes more in line (I hope). But there’s just something at the core of the game design that feels so sterile. It’s mechanical. There’ no life.
It’s like a pretty corpse. Sure it looks good but there’s no soul. And the story is dreadful so that doesn’t help. The flashbacks of Lillith in the dungeon chasing the mom were laughably cringe. The cut-scene in the church was cool for the most part but it never explained why a demon god was hanging out in some backwoods church and she was just the generic bad guy trope.
I’m honestly surprised we haven’t fought her yet in the beta and she stuns us, summons adds, says “Peons, take care of this pest” then runs away.