Obviously, I hope D4 is an absolute banger. I enjoyed what I played of the beta well enough (melee characters didn’t feel powerful enough to warrant the danger of close range, though), so I definitely remain hopeful I’ll be playing for a long time.
But my one sole concern for the game’s future – and my personal enjoyment of the game – is the approach to “Season Passes”.
See, I’m fine paying money to support a game I enjoy. I appreciate that there’s no direct subscription, but obviously it takes money to keep a game like D4 up and running, not to mention adding new content. Being able to chip in for cool stuff over time is totally fine in my book.
My concern for the Season Pass is how it can and will affect play habits, and frankly, you can absolutely wind up paying for content that you don’t actually unlock, because you didn’t play enough “when you were supposed to”.
So, here’s a little psychology tip:
When people feel like they’re supposed to do something, the human brain stores that information differently. It becomes a “task” or a “chore”, instead of something they want to do. There are countless studies on that, it’s nothing really new.
Now, I’ve already heard people “defend” the current Season Pass design with replies like “then don’t pay for a Season Pass until you’ve already reached the end and you know everything is unlocked”, or “it probably won’t even take that long to unlock stuff if you play all the time”.
To the former point; the worst possible thing you can do is encourage someone not to buy your product. So that’s a stupid suggestion.
To the second point, again, it’s not just about “how much time it takes”. It’s the fact that if players feel they’re “supposed” to do something – without any intent of their own – their brain automatically treats that as a “chore”. Which can also backfire, and cause players to avoid doing such chores (one of the reasons that “games as a service” model is seeing a swift downturn in player retention across the industry lately).
My personal solution is simple:
If you pay for a Season Pass, then it remains “active” for you indefinitely. So even when the “season” ends, as long as you already paid for the season pass, then you can keep chipping away at unlocking all your little cosmetic goodies at your own pace.
So not only does buying a season pass mean you get extra content to unlock, but it also gives you the peace of mind that you can unlock it whenever you want to play, not when you’re “supposed to”.
Not only does this alleviate the issue of “paying for content you didn’t actually unlock”, it also makes buying a season pass more enticing.
But more than that, it alleviates a potential avenue that could (and likely will, judging from reports from other GaaS) lead to player-burnout.
So I would highly encourage Blizzard to consider making a change of some sort, allowing season passes to remain active and their (cosmetic) contents unlockable even after the “season” ends.
It’s honestly a Win-Win for everybody.