“FFA loot killed D2 and the game creators whishes everyone got loot”.
This could not be further from the truth.
David Brevik explains in an interview with Devcom Digital Conference 2020 on the making of Diablo 2 [David Brevik: "A Devil Makes History - Classic Post Mortem on Diablo 2" | devcom digital - YouTube]
At 29:27 “Keeping the core Diablo”
He says, “One of the things that is really paramount to the way how Diablo works is keeping that core of what it is. And that is the random generation that comes back from its roots as a rouge-like game. Retaining the randomly generated levels, the monsters, the treasure, and everything like that. Not just because it allows for replay potential. I mean that, being able to play the game over and over again wasn’t really, kinda, it is part of the core. But what is beyond that core is making each player’s game their own. And by that I mean nobody in the world would have the exact same experience you had. They would not have the same items. They would not have the same build as you… the same way that you went through the game.”