TL ; DR All you have to do is give us a fun, customizable treadmill and we will happily fork over money while plodding along forever.
We already know they need to get classes right for 9.0. That’s a must. If they fail at that the expansion will be DoA. But getting that right isn’t enough. If they want loyal players spending big dollars, then we need to be invested.
You invest us by allowing deep progression, like we had in vanilla. I could choose to be an enchanter, and it would take hundreds of hours to find all the recipes. I could be a pvper, and grind BGs until my eyes bled. I could farm mooncloth for four hours a night until I got my moonsaber.
In BfA if I decide to become a miner or herbalist I can be done with the skill in ~2-3 hours, and that includes most of the tier 2 quests. If I love pvp I can do exactly one win a day, and then it makes no sense to even play. If I want to grind a faction rep I can do like 4 quests, and then I have to wait 24 hours.
You can no longer lose yourself in this game. Timegates break immersion, and immersion is the core of an MMO. I will buy every last expansion Guild Wars 2 produces. I will binge the crap out of it, beat it, and then quit til the next one.
But I’ll keep coming back.
After BfA I will never preorder another WoW expansion. Hell, I will never preorder another Blizzard product. Gone are the days where we can just assume it will be awesome.
You want to restore the damage to your brand? Give us fun. You know what’s fun? Pouring a meaningful amount of effort into an achievement we find meaningful, then moving on to another achievement.
You know what else is fun? Finishing a story. Do you know what artificial timegates in movies are called? Commercials. How do you think most people feel about commercials? Sure, you can use them, and they’ll get you some ad revenue, but eventually Netflix comes along and we give the cable companies the middle finger.
Don’t be the cable companies.
Let us progress. Don’t timegate story. Instead, make a GOOD story and give it all to us. Then, give us meaningful subsystems that will keep us engaged until the next story drop.
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Make tradeskills deep and useful
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Provide PvP vendors, and a system of progression.
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Remove titanforging but keep warforging (I’d rather ditch it, but warforging is livable)
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Continue benthic-like systems, refined until you’re happy with them
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Continue M+ to keep the hardcore players happy
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Make heroic and Mythic dungeons worth doing by not invalidating their gear with world quests. Make them steps leading up to M+ and raiding.
Basically, you want every type of player to have a means of progression. Casuals can work on benthic gear, or heroic / M0 dungeons, because their loot isn’t invalidated on the first day of a new expansion.
Veteran players and raiders can get a gear edge. They keep this gear edge. It isn’t eroded by doing a warfront every 3 weeks.
If you do this you will have set up a linear progression. I can take a new character through the whole thing at whatever pace I want, and odds are really high that the second I finish I’ll repeat it with an alt or three.
This is what fosters a healthy game. It’s why the game excelled during expansions with rich trade skills. People of all walks had a reason to play, and their collective efforts all fueled the same economy and culture.
You’ve removed pretty much all investment in BfA. I was so excited that guild #6 looked like a good fit, until I realized they log on for raids and nothing else. Why? Because investment is actively punished.
Fix that. Give us the tools to make an awesome experience, and you’ll see a renaissance in this game.
But be forewarned. If you do this by the numbers, and if timegating is the name of the game…you’re setting yourselves up for failure. Look at your competition. You are an MMO, not a mobile game, or a MOBA.
All this is just my opinion, obviously, but I remember what I love about classic. I know what I love in other MMOs. Please reward our investment, instead of punishing it.