Doomsayers will say WoW is dead while blizz fanatics will say everything is amazing.
Both are wrong.
WoW has just adapted into a specific niche instead of just being a well rounded mmorpg.
That niche being high end pve content. Mythic+ dungeons and mythic raiding is the main focus of development. In order for this to be maintained the developer have added systems to give those players something to do instead of raid logging.
The boosting is also a byproduct of this this end game focused game. This is reinforced with tokens making it safer to buy boosts from players due to no risk in account ban or hack (as well as no risk of credit card fraud as that was an issue in the “black market” gold/boost sellers)
For those who have always been into pve content the game feels more or less the same, maybe a few more boosts ads in trade chat but you can get by doing what you do with no problem.
However with WoW focusing on a certain type of players the other types of content start lacking. Pvp for example has become an even bigger pain to progress in and enjoy on a casual level. Random bgs are filled with overgeared boosters/mythic raiders ones shotting everyone.
Casual players also have to put up with a ton of systems in order to enjoy the basic content. Rp players don’t get much at all as their is no player housing, gear dying, or a ton of customization options.
At one point WoW had a little of everything.
Endgame pve content
Good pvp with a path for everyone to gear, even casuals.
A large open world for casual players to enjoy
A ton of races as a way for rpers to express themselves. (WoWs diverting was a huge selling point not many mmos had a lot of races like wow did. But now with modern customization options sliders and massive color wheels wows customization is showing it’s age. Which is why I think allied races where an important step. WoWs engine can’t support sliders and the advance customization that other mmos and video games have now. All it can do is continue adding new races to make up for it)
WoW isn’t going anywhere, it’s just a niche game. Just like how black desert, Archage, and new world have their communities WoW just gonna have theirs