First of all, this is not a rant of the 9.1 cinematic.
Warcraft’s story was always simple fantasy writing: orcs vs humans, armies of the dead, a world ending demon legion and so on. All these threats to our world were basic enough to keep the story moving and the characters evolving.
Look at the best wow characters, like Arthas, Varian, Thrall and Illidan: all of them had clear goals, aspirations and personalities. There was nothing complex about them, and that was good. They are just cool characters.
For me the highest note was in Legion (i start playing in late Cata):
The expansion has a strong start, a clear well known threat to Azeroth, clear stakes, the return of classic characters and dumb fun lore moments (like Sargeras stabbing azeroth).
Then Blizzard jumped the shark in BFA: all build up, no payoff. We had a faction war orchestrated by a single character that was dropped halfway through in order to fight a old god. Suddenly, that simple lore was trying to be serious and complex, saying something about virtue and morality. It was so disappointing that i stopped played for the first time (wod was bad, but at least there was no punishing systems like in bfa) and waited, hoping that next time Blizzard would do things right.
And here we are in Shadowlands. From the start, they retconed Chronicle (and yes, it was a retcon, because blizzard NEVER said the book was only a titan’s point of view before shadowlands: in the announcement, they said the book was “a definitive tome of Warcraft history”), and now we are facing the Jailer, who we don’t know the powers, motivations, story, personality, nothing. The story has no build up, and for now, i still need to wait until 9.2 to understand what he is up to.
The story completely lost me, and was the story and setting that kept me playing through the low times of the game. And Blizzard doesn’t seem interested in tell small scale stories and will go through this Cosmic stuff. Shadowlands could have been a great expansion if Blizzard have made any build up for the Jailer, the Eternal Ones, First Ones and so on. Maybe with two more expansions of foreshadowing, a propper faction war and a n’zoth expansion, things would be clearer.
My sub will expire soon so i’m gonna take a break from the game for now, play somethig else and hope Blizzard return to basics. But i totally doubt they will, and i’m afraid with what they will do with the lore of Kalimdor and Eastern Kingdoms if we were ever up to go back to these places again. I’m just tired of spending the last 4 years waiting for the story to get good again.