Would you consider Twitch Streamers Influencers?

You know much like instagram models can influence people buying a product. Does twitch streamers serve the same function when it comes to priority on early access to blizz product?

Of course they influence players, there’s no doubt about it. People can hate them all day long but they do more for the game, positive or negative, than anyone who mass reports threads who bring them up.

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I don’t know if I would consider a beta test to be early access. Seems to be a lot of people under that impression, and I’m not sure if that’s an issue with the gaming community as a whole, or with companies’ use of the ‘beta test’ moniker.

110%
Part of the purpose of betas today is to build hype before launch. It also helps better inform people of exactly what the product is. As much as I dislike Asmongold, dude had 100k people watching him do deadmines. That is worth fare more than some random random Joe.

Even if you assume that one random Joe would bug things and that Asmongold never bugs anything, the amount of interest he helps build is worth a LOT. There is a reason companies have HUGE marketing budgets.

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Yes. Twitch Streamers and Youtubers matter. They matter far more than a loyal long time subscriber, like it or not.

A Twitch Streamer for example can get upwards to 1000 people interested in playing the game.

A regular Joe Shmoe will at best get maybe 10 people they personally know interested.

And because Beta no longer means “testing” but “advertising”
people who can advertise is worth far more.

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tbh, that is far more than people who watch any other streamer WoW has.

True, perhaps I should not have picked the most extreme example. For other examples look at the attention and hype that was built around this past weekend’s huge PvP battle that was more or less run by streamers.

My fav video of the event:

I can’t wait for non-CRZ, non-sharded, real server community WPvP again.

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They do influence people but i wouldnt call them influencers because that’s incredibly pretentious. Entertainer is more fitting. Even just streamer works. Content creator also.

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Oh? We’re agreeing on something? That’s rare


I didn’t say what I said the other day to be a jerk to you, I would have said that to anyone. I don’t have anything against you and I agree with a lot of what you have to say, believe it or not.

As much as many people, like my self, dislike streamers. There are just as many following them around like their word is the voice of God.

Do streamers influence players? Of course.

Should streamers get priority on anything? No, they shouldn’t. But they do.

Why shouldn’t they? They can bring an insane number of players to a game, or
 they can take them away.

Pretentious it may be, it’s not wrong.

If a content creator just makes content that’d be one thing. But when they are basically the advertising arm of a company
well Influencer is at least better than “Free Advertising Monkey”


For the most part the guys streaming WoW are popular among WoW players because they’ve played as long. We work 9-5 jobs so in many ways we continue our WoW journey through their gameplay streaming.

Their opinions are valued for the same reason. If someone plugged hundreds of hours, years of dedication into the game you cherish why wouldn’t you take their opinion seriously?

I’m personally very happy to see that the WoW streaming community is waking up to classic design principles. From a design standpoint the game was far superior and I’ve been saying this for years. All the negativity in retail can be linked directly to the design changes over the past 8-10 years.

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I would call them religious figures almost. Everything Asmongold says about the game is prophetic.

Oh no I never took your words to heart as if they were malicious. I try to keep myself in check unless someone makes it blatantly clear they’re trying to insult me.

Instagram influencers are selling a new product most of the time, Twitch Streamers are selling a product already available.

Same same, but different.

Also very few Twitch Streamers are paid $50,000 a stream, and streamers work 8-10 hours a day, IG influencers pay professionals for 1 decent shot (with their product photoshopped in).

Not saying that they don’t work hgard for their money, but it’s like comparing apples and oranges.

Difficult question, I have bought some games I have seen others playing no Twitch. But not merely because they were playing them, I actually had to enjoy the game play and find it appealing. For example I started playing World of Warships after watching a streamer. I enjoyed the idea of the game and it looked like fun, so I bought it later that day and loved it.