Anybody know?
Here’s my theory.
Even Blizzard didn’t/doesn’t know why WoW was such a hit. They were caught completely off-guard with the game’s growth and popularity when it released. We are never going to totally figure it out.
For me, it’s the immersion and THAT is the magic. Can’t be explained except to say that WoW created not only a virtual world, but a synthetic world that is convincing enough that it draws you in.
Death has consequences, professions are fun and a good way to clothe a character without being completely outleveled. The sense of community, even at these early stages cannot be denied as a major draw.
Classic WoW has achieved something that MMORPGs have been trying to accomplish for years with mixed success. How do you get players to group and cooperate? It just happens organically in Classic now that everyone understands the benefits of grouping and cooperating. Buffs are handed out like candy because it makes a big difference in leveling and makes you feel good to have contributed to someone’ else’s fun.
I am currently wandering around in a rich, vibrant, almost real world where people wave at me and buff me and if they see me in trouble, they’ll help out. It is my MMORPG dream come true.