Now examine the middle and tail end of the project: players quit in droves over realm mismanagement. Those who stayed for all 6 phases unanimously decided that they not only didn’t want to be seasonal toons, but wanted to abandon SoM early so as to play something else. Some SoM players chose to openly tell Blizzard how they really feel about seasonal play:
Dev time is better spent cultivating realms that are already running instead of spreading it even thinner for the diminishing returns of seasonal spinoffs.