Because they heard we like anime?
They call in Anima because it’s the animating force of the Shadowlands.
If they heard we like anime then the Vulpera would have been fox girls instead of furries.
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Because it’s the latin word for spirit?
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Probably because it sounds ‘spiritual’ without sounding weird.
Imagine if it was called ‘spirit juice’ or something. 
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In Latin anima means breath or soul. Carl Jung reused it to define the feminine part of masculinity.
Worgen would be humans with Wolf ears and Tails.
Vulpera would be Gnomes with Fox Ears and Tails
Tauren would Dwarves with Cow Ears, Tails and Horns
Highmountain Tauren would be the same a Tauren, except replace cow horns with Moose Horns.
Draenei would have no change, they are perfect as is.
They should have called it something like System Juice.
Every female character in WoW would have massive breasts.
… Anima means soul in latin…
Anima means Soul, in italian soul is anima also, btw.