I’ve been a part of the World of Warcraft community since around 2008, witnessing the game’s evolution and changes over the years, much like many of you.
First and foremost, it’s essential to recognize that Activision, as a corporate entity, can’t really shoulder the blame for the current state of the game. The decision to let go of game masters and happily allow the presence of roughly 20% subscriptions being bots is more a reflection of the player base than a direct fault of Activision.
The reason I’m hesitant to place blame on Activision is because their primary objective, like most corporations, is profit. While we can point fingers at them, we are still at the same time giving them money. If you think of them like a dog, they hear the owner yelling at them, while at the same time that owner feeds them a juicy steak. What are they supposed to make of this situation?
Activision has concluded long ago that players will continue to financially support the game despite the issues related to bots. While we may privately resent an in-game economy manipulated by bots or the rampant inflation that devalues our hard-earned gold, at the end of the day, they are still getting your money.
Think of it from their perspective: They’re generating 20% more revenue by allowing these bots, and they don’t even need to invest resources in combating them because players don’t seem passionate enough about safeguarding their in-game experience.
Yes, we all know that there are many things they can do about botting, in fact there are two low-cost things they can do immediately to eliminate all fly-hacking bots in an instant, and make botting tremendously harder, as outlined here (https://www.reddit.com/r/classicwow/comments/kx6uon/wowheads_founder_on_why_blizzard_wont_ban_bots/)
But… good luck with that happening. If you are wondering why activision won’t introduce anti-cheat measures that even the private servers have implemented… well, why should they? Why would they make it harder for the bots when they make up 20% of their revenue? If they did that, and botting subscriptions dropped, wouldn’t they just be shooting themselves in the foot from their perspective?
Even the simplest anti-botting measures will never be introduced because we the players are fine with the status quo, so the next time you complain about all the bots, or about the economy being in a terrible state, then ask yourself why you are supporting the behaviour with your money. You are the master throwing this well-fed dog a bone, so the problem is on you.
At the end of the day, it is a bit hypocritical to care about bots, or cheaters in general.