So let’s roll the clocks back to before 10.0.7. I had 2 too s, over 2600, mythic raiding, both 415. Got a few portals. I have 3 friend groups and am an officer in a large raiding guild with 5 raid teams.
I do a TON of carries for friends, guildies, etc. Just Sunday Night, a friend asked me to carry his friend to 2k. I love helping people. Ur when my pally hit 70, I got her to 370 and NO ONR would run a key with me. Everyone was busy or offline. Turns out tanking 16s at 380 even pre rework was easy.
Well it happened again. I got another toon to 70, except with the new catch-up gear she’s 390. Luckily a guildies ran with me and I slapped the damage. But no one else would run keys with me. It’s like I do 30-40 helper keys a week and my 3 friend groups arr always too busy whenever I need help.
The key difference is, my "rat alts’ outdps some of their mains. Did 70k DPS overlap in a Nokhud +17 on a fresh 70. So I’m starting to think people using me for my help but find excuses to get out of helping me…
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You should just tell them straight, “yo I carried you a million times and you cant carry my alt ONCE?!” They will suddenly understand, but without telling them youll just feel used and bad with nothing making you feel better or changing anything.
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u ever consider they just don’t wanna carry you?
Use and throw nature in ppl exists irl, so in video game its obviously gonna be every man for himself 
I help people often but don’t expect them to help me back unless I make a deal. Even then it’s a gamble because gamers are not usually mature people (no offense anyone). But if you’re feeling used, stop helping them and when they ask you for help again just make a deal. Tell them you’ll keep helping them on their alts if they actually help you on your alts. It’s even better if you quantify it. 1-1.
Some people are transactional and they’ll never change.
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/sad immature sounds (a fart?)
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Stop pouring into cups that don’t pour into yours.
I’m not talking about just WoW.
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why would anyone help anyone, it’s a dog eat dog world.
It can go the other way too. I once had a guildmate offer to run an LFR with me, which I assumed was just because he wanted to do it. Afterwards he tried to peer pressure me into playing pvp with him, and generally acted like now I owed him something.
It’s only one of the many reasons I don’t guild, to be honest. Everyone needs you until you need them then its crickets. Or worse, someone tags along on something you didn’t even need them for and then expects something of you like they did you a huge solid by being one healer in an LFR.
Oh well. I figured it was story time so I brought one of my own.
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This is why I stopped helping others. I look out for me, and me alone. Or if I help people, I use my alts and help myself while I am at it lol
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Yes, I do think you’re being taken for granted.
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No, it’s a doggy dog world 
maybe, but it could also be timing.
I carried a bunch of friends through keys and helped them get AOTC. Now that we have it though, many of them are ghosts in the wind or have scaled back on WoW so much that when they do log in the thing they want to do is certainly focused on themselves rather than others.
I can’t really blame someone for being burned / tired / bored of the season this late into it, and I never went in to helping them with the expectation of reciprocation.
OP needs to decide if they help others because they enjoy it or if they help others because they expect a returned favor.
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Here’s the problem, I am a Mythic Raider, my IO is higher than all of them, I am consistently outputting the most damage and CC in keys when I DPS with the least damage taken. I’ve done QUAD carry 16s on my Brewmaster being top damage and healing timing these keys. In fact when new 70, I dod finally get together a group of 405+ people only for me to trash their damage and finish #1.
OP, just people being selfish and thinking of themselves.
Can’t say it surprises me.
Maybe those that have no time for you in return , aren’t really friends.
Stop carrying them and see how fast they dip out… Or watch their attitude about carrying your alt change.
Ran into a guy who didn’t have flying yet in ZM. So I took my Sandstone Drake out and brought him to the 5 remaining rares he needed.
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Those aren’t real friends! 
There are people who get pleasure and fulfillment out of helping others, and there are people who don’t. I don’t want to deter you from helping others, it’s always great to see-- just don’t assume that everyone shares that trait!
not going to lie i wouldnt be surprised if they do use you. ive seen a couple of your posts and you come across as a whiny arrogant individual. so yea if you bring good dps to a push group cool they can use that but then probably dont want to be in the gorup with you anymore than strictly needed