Alliance.
The Horde blindly follows a lunatic every now and then.
Once upon a time I wouldāve quite happily have said Horde.
My first character was a Troll Hunter and I loved how different the Horde was compared to classic fantasy Alliance. However, I just donāt know anymoreā¦ Really not a fan of the constant War Chief Crisis, as much as my heart once laid with the hordeā¦ I feel like Iād choose Alliance today. 
Iād like to be loyal to the Horde. But the story is such a dumpster fire for both the main factions that thereās nothing to choose between them.
So Iāll just sayā¦
For the Vulpera!!
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I never think in factions, but this character is my main.
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Seem to be evenly split so far.
If I could have a Nelf and be horde, I would forever be happy.
With that said, I just go where I want. I started BfA as horde, went alliance mid xpac, now Iām back horde side.
I also move servers a bit. I just look to see where the active crowds are. I like busy servers and auction house. I donāt do much group content so why I need to be on a busy server is weird, but I like an active world. Also if I can get needed items off the auction house, inexpensively, then Iām happy.
Neither side has shown to be worth supporting - the Horde keeps relapsing into Villainy so often theyāre clearly doing it on purpose, and the Alliance gets continually bludgeoned with the stupidity bat to make it happen.
The plot contrivances and senselessness show that thereās no reason to be loyal to either side. Both sides will be conveniently lobotomized the next time Blizzard feels like putting them in a box and poking them with sticks to make them fight becauseā¦ well what else is Blizzard going to do with them?
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If I were forced to pick a side it would be Alliance simply for the dwarves. I also prefer not getting hit with the villain bat and having the writers insult my intelligence. Honestly Iād love to be neutral because at this point I feel little reason to be tied to any faction.
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Back in the day, I couldnāt stand all the kiddies who played Alliance. So a part of me will always be Horde.
Storywise? Definitely Horde. The sanctimonious Anduin and his cohort turns my stomach. I would be more interested in the Alliance if they werenāt so Pollyanna-good. Arthas was so long ago that his interesting story has little power over us anymore. Illidan?
What Stormwind needs is some slimy high priest who isnāt a ridiculous Ursula sea-witch caricature but someone who appears truly good but turns out to be a power-hungry evil guy that has a real chance of destroying or taking over the throne. That would be interesting.
Horde.
For the Vulpera.
I have all 12 classes on both sides at 120. I prefer and associate with Alliance though. Just overall better story and aesthetics. Could never get into the horde much tbh. They wouldnāt even be 120 if it wasnāt for the anniversary event.
This. I feel like the entire question is unfair, because Blizz canāt make up their mind what the Horde is. I would join the Steamweedle Cartel and call it a day, since they are technically neutral.
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for the horde
gnomes are simply disgusting. And now they have two of those
Horde. /10char
somebody needs a tickleā¦
/tickle 
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Thatās a really tough question. Not sure I could answer it, could be why I play both sides.
/dodges question
Thatās a good choice. For some odd reason Earthen Ring popped into my head and itās not even because of my love for Magni. lol Iād probably be happy joining my fellow hunters of the Unseen Path.
Alliance probably. The two horde characters Iām most endeared to I see more as neutral faction- leaning (my druid is absolutely part of the Cenarion Circle, the DK could not give a flying gnome about the factions per se)
If I had to choose? The Alliance, but Iād rather be neutral and be part of a third party neutral faction.
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Allegiance is only for the alliance.
Horde folks are all for convenience. Might the horde be inconvenient, they all reroll alliance.