Creating lore that is mysterous and strange and leaves people confused and questioning for years.
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Wasnāt all the lore from FnaF taken from fan made projects? I donāt trust WoW players to have that kind of power - just based on observation.
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No, thereās just a ton of fan lore theories because of what OP says, the lore is often hidden and leads to a lot of fan speculation.
I would have used something like Bloodborne as a better example, but I do really like this approach to story telling 
Not a fan of FNAF, but I agree that some times, it would be nice if Blizzard left things up to the imagination.
Donāt need to have a reason or explain EVERYTHING.
Elune for example:
We dont know a whole lot. We know a bunch, but we dont know WHAT Elune is or what they look like or how they thinkā¦ AND THATS A GOOD THING.
As soon as Blizzard goes āHey look, Elune is a Titan. She wears a fancy dress covered in moons and she lives in this place and she thinks this way about this thingā, Elune will become super boring and dumb.
Shadowlands is a great example too. Now that we know that Shadowlands is the āafterlifeā, its all pretty stupid and boringā¦ and tbh a bit convoluted.
It was better left up to the imagination.
all the gods are robots