Had this in another thread and it checks the “what went wrong with SOD box” for me. So here ya go.
2 Main issues.
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SEASONAL. There is so much negativity around this that any season is immediately fighting an uphill battle that they will never recover from.
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The “EVERYONE GETS EVERYTHING” core design CATASTROPHE.
Everyone has a Thunderfury, Everyone clears every raid, everyone gets rank 14 and now everyone is getting their Scarab Lord mount. THIS right here is the death of ANY MMO right out the gates. It may not become apparent immediately but it is 100% the main life draining force of any MMO.
I spoke on this exact topic before here.
x .com/Nekrage/status/1820293995332854155
That core design philosophy is so flawed that ANY content that SoD provides is completely null and void. It means nothing. There is no accomplishments to be had, nothing to EARN, nothing to set yourself out from the crowd. At that point, why even bother playing this “MMO”?