What is Blizz doing to get new customers?

Community General Discussion
1

The game is spiralling into the abyss. Not seeing anything new and the trading post is not going to help.

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2

almost nothing


guessing the money is in x pac sales to established customers, token sales and e sports projects


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3

It’s an 18-year-old game, and the MMO market in general is in decline. I doubt they are doing anything to get “new” players.

The incentives are to increase retention and potentially attract old players.

Also, this is a bit overly dramatic. MMOs continue to operate with far less players than what WoW currently has. Blizz is already taking steps to make the game sustainable long term. (e.g. cross-faction play and CRZ)

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4

Absolutely nothing cause people left proved they will more than willing to buy tokens or whatever in the shop to continue to make wow profitable.

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5

blizz should add twerking mercies and meis to save this game.

6

I honestly think if you go by the forums no one wants new players anyway they ain’t got patience for noobs in 2023 as they once was long ago.

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7

Wrath Classic is absolutely busy as ever

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8

The abyss? When’s the last time you saw an expansion where the people admitted they liked it as they were playing it without everyone assumed a troll?

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9

The only way to get more customers is to make even harder m+ dungeons and raid bosses. They should put all effort into m+ and raiding and just ignore everything else. Nobody really wants to do world quests or that type of content. By pushing harder for m+ and raiding it encourages new players to also have fun alongside the amazing community in these activities! They might never get invited but they could always make their own groups!

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10

usually old MMOs are too hard to maintain. it’s possible that they’re heading for the maintenance mode.

no king rules forever.

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11

If you look at WoW’s competition there’s aggressive recruitment via either the community itself (such as FF14) or supports models that are very friendly to new players that allow you to play much of the content for low or no cost (Basically all of them but WoW)

WoW needs a better starting experience and recruitment incentives. Leveling to 20 in a few hours pales in comparison to something like the FF14 experience where you can play the base game and first expansion forever for free, or ESO where you get the base game for 10 bucks, or GW2 where the base game is free forever


If getting the base game for free is considered the industry standard, then WoW’s trial and new player experience really needs to be reevaluated. The model of “Spend 50 bucks and buy a sub and see if you like it” isn’t working.

The new player experience needs work as well.
The starter island is ok, but it’s not great, and hopping into BFA to explore 2 or 3 zones and then get shunted into Dragonflight is confusing from both a pacing and story perspective.

TLDR WoW’s new player experience and recruitment model may benefit from some significant and sweeping changes.

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12

It is? There does seem to be evidence that MMOs are not as popular as they once were but do you have some real information on WoW subscription sales?

If you do, let us have a look.

13

I don’t think MMORPGs are less popular, so much as their more spread out.

We know that at WoWs peak in WOTLK they admitted to about 13mil active subs and it’s competition mostly failed. Entries like EQ2 and Warhammer did poorly. Not because they were bad (Private server Warhammer holds up really well to this day!) but because WoW was a juggernaut at the time.

Right now the MMORPG playerbase is spread out over multiple titles.

People claim alternately that WoW has 4 mil subs, or 2 mil subs. It’s hard to get accurate numbers. Shills will say it’s 6 mil, and pessimists will say it’s about 2. Sometimes WoW accentually releases data that allows people to extrapolate their player base (like when they accidentally added subscription expiration dates to their API).

FF14 is estimated to have 2 mil players+, based on it’s earnings, but again that’s an estimation and might be wildly off.

Lost Ark averages 170,000 players per day in America, but you also have to figure that most of it’s players don’t log in every single day. This number is pretty accurate because it’s directly from Steam Charts.

GW2, ESO, and the many many other MMOs out there are doing well enough.

So what I’m getting at is for the MMO market to be shrinking it has to have less players than it did during it’s ‘golden age’ back in WOTLK
 but I think we have MORE players now than we did then, just not all centrally located in WoW.

I think this IS the golden age of the MMO, and that the genre is doing just fine.

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14

wow has been dyeing last 3 expansions, less and less players, because kids today don’t have the time, or want to do the effort to grind, after 2 try’s if they don’t success they will abandon the task.

and the game looks like the “one that grampa use to play” vs all the modern games.

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15

Kids these days barely have the attention span for anything besides constantly being glued to their phone or an iPad, let alone MMOs

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16

As a new player I must say, spectral tiger as a twitch drop would be nice.

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17

They can make the game more welcoming and inclusive.

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18

That’s what they’ve done.

But there aren’t enough elite hardcores in gaming to support a game the size of wow if all the casuals leave.

Yeah, there are. Or were.

Blizzard needs to be willing to put aside their preconceptions about why new players join the game and how they learn. That’s the only way they will increase the retention of new players.

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19

“The children now love luxury; they have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise. Children are now tyrants, not the servants of their households. They no longer rise when elders enter the room. They contradict their parents, chatter before company, gobble up dainties at the table, cross their legs, and tyrannize their teachers.” - Socrates

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20

this is literally the exact opposite of what they should do. the number of potential solo/casual players FARRRRRR outnumbers the people who care about challenging grouped content.

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