I have to agree completely. I got this vibe extremely when playing through Shadowlands.
Shadowlands has a different kind of humor. It’s more like the same gentle, simplistic humor you’d find in a cartoon for six-year-old children than the self-aware, often dry, and frequently morbid humor from previous WoW.
We’re supposed to get a good laugh out of all the little Disney-style cutesy (or “so ugly they’re cute”), “endearing” creatures inserted into literally each covenant, one each, as if they are a requirement - the servants in Revendreth, the owl things in Bastion (isn’t it hilarious how they talk funny and don’t you find them cute!?), various creatures in Maldraxxus, the fairies and spirits and plenty more in Ardenweald…
That kind of humor just really doesn’t cut it for me. A fairy talks at you in a squeaky voice and you’re supposed to laugh? The forced, overdone cuteness is supposed to be endearing and funny in itself instead of actually making any kind of interesting or insightful joke? A little hunchback talks at you in a mockery of a “lower-class” British accent because he’s supposed to be “dumb” and a servant (which honestly is quite demeaning). This is all just simple cartoon humor you’d expect from the average CN show, except I’ve occasionally laughed at those.
I was honestly waiting to see the goblins that had already settled in the afterlife and were trying to monetize anima. My brother and I were making jokes about how awful and frustrating that would be and to have to quest for goblins again - but now that it isn’t there, we honestly miss it. That’s classic WoW humor, but it’s gone. We’re supposed to instead care about the very deadly serious eternal skeleton wars in Maldraxxus, for instance, and I couldn’t care less.
Something more like that. Although, honestly, I was also waiting for literally any connection back to actual WoW lore and the world of WoW itself, like anything in the afterlife that looked like any recognizable WoW creature except a select few characters like Draka.
Shadowlands doesn’t feel like WoW to me at all, and this is just one of many reasons why.