I understand where you’re coming from, I just don’t share your perspective. You could make similar arguments about the Random Dungeon Finder. Personally I like that Era promotes that bit of human interaction. Want to know more about a guild, reach out to them to find out. Want to find more people to join your guild? Look for unguilded players and take them on dungeon runs to bring them into your community!
I realize not everybody sees it this way and I also completely realize that when people don’t make an effort to engage with the game and its community, that they can miss out. Someone who might have had a fantastic time playing Era might never do so because they either didn’t know how to reach out, or simply didn’t want to. But I look at the alternatives and what these automated systems become and… meh, I don’t like it.
What you’re describing isn’t a stretch by the way. Really, it’s just an in-game form of what people used to do on their realm forums. Which we still have, it’s just that nobody knows to look there. I’m not dumping on your ideas, just sharing some of the things that I think about when it comes to stuff like this.
In this case, sadly, we’re not being given a choice. It’s not a deal breaker for me. If it is for you, when you unsub, you can tell them why. A lot of folks unsubbing over the recent changes clearly had an impact, so that system does work. However, it would appear that the guild panel changes weren’t significant enough to prevent the people who unsubbed from coming back. We all have our limits, I guess.