The rewards are there as an offset to the time spent PvPing. It really isn’t even a reward, and the reason why Alliance get more “rewards” than us is because they are at a greater risk of being ganked or spend time PvPing because there’s more Horde.
Though this is the case, War Mode bonus is given on a regional basis, which it really shouldn’t be. RP servers or Oceanic servers actually have a greater Alliance population than there is a Horde population, yet the Alliance there are still given an increased bonus. On that note, the War Mode bonuses should be given on a shard by shard basis.
Not only that, but even though:
this really isn’t all that true. We don’t know how many of the Horde population actually has War Mode turned on, and we don’t even know how many Horde players are even actively participating in War Mode.
A lot of people have War Mode on for the wrong reasons, many have it on just for the bonuses. A lot of people who have War Mode on don’t even actually PvP, some avoid PvP as much as they can even though they have War Mode on. The War Mode bonus, as I said earlier, is determined on a regional basis of how many Horde or Alliance have War Mode turned on, which is really gimmicky because it’s not even taking into consideration those who don’t PvP in War Mode, nor the Oceanic or RP servers.
What they need to do is add measures to weed out the players who are only in it for War Mode bonuses. Discourage opting in and opting out of War Mode, encourage keeping War Mode on and making it more so of a commitment, such as the first few days of War Mode being on, you receive no bonus at all. After those few days are over, you receive a quarter of your faction’s War Mode bonus. After a week you receive half, and after two weeks you receive the full bonus. Turning it off at any point would cut it down to half, so for Horde, if you’re at the full 10% and turn off War Mode, when you next turn it on you’d be at 5% and would need to keep War Mode on for a week to get it back to 10%. If you were at 5% or below, it would just reset you to 0%.
That way, players are discouraged to turn War Mode on for bonuses. If someone who hates PvP only turns War Mode on for a few dailies then turns it off, they will no longer be encouraged to stay War Mode if they aren’t receiving anything.