I’d rather just have it out at once, personally. Next week, I know my group and I want to hit the ground running with m+. I don’t think releasing it all at once would negatively impact the people that want to take it more slowly as they could just…not do it all at once. That’s just me, personally. 
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It could be a motivator. But, I suspect a more simple answer is also more practical as it follows Occam’s Razor (and I saw this and a possible solution in another game that just absolutely bombed so hard…). The simpler and probably more practical answer is: Because they can’t generate content at a rate faster than it is possible to consume it. In effect, they will always be chasing the content creation dragon.
Another game I saw used what they called the Genesis engine to piece together names, locations, generic motivations, wacky models also pieced together randomly by the story. This would allow you to do an almost unlimited amount of missions. That being said, absolutely none of them had any bearing on in-game content. It became a meme and ultimately was removed. People got bored of the variations generated (like suggesting a race that has no concept of religion (and never had) suddenly had discovered a religious artifact of theirs) as the combinations were just not interesting and amounted to actual busywork. Idle hands and all that.
Ultimately, the playerbase in that game was glad that there were “special episodes” where voice actors came in for a quest line for the season. That, they voted, was better than the unlimited random soup generator named Genesis. I believe this also to be of a similar mindset within the Blizzard world. They could generate 100% random outcomes and stories to the point we could never complete them. But, it would be far worse as a gaming experience.
There are people in this game (no, I’m not one of them) that live on the lore and how things play out. Occam’s Razor tells me the most probable scenario is they can’t generate it faster than we can consume it.
But that all comes back to money. Everything you said is correct. But what happens when you go through the content and get bored?
You play something else.
You can be subscribed and not play but In a lot of cases they unsubscribe
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Can we get some confirmation on why we can’t skip Chapter 1 on alts?
We have to do the entirety of chapter 1 in order to unlock the weekly quest and Sparks of Shadowflame and that feels horrible. 
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just be happy its next week and not in 4 weeks as it was supposed to be. I thought it was going to be may 30th.
Are you also going to do something about this absurd faction lock for Niffen rep on alts? I can fly into the cave and accept the weeklies, but I can’t do them because I can’t earn rep on alts without doing this stupid quest chain over and over again.
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no human team can generate content faster than people can consume it. that’s the nature of the creative process, not a failure of any particular organization.
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who is Andy and why is everyone all of a sudden a different kind of him?
– Sincerely,
A Confused Andy?
It says the patch launches on May 2nd. The patch contains the mount. It also has Aberrus May 2nd and we’ve known for two weeks it was releasing May 9th.
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Been looking all over for info on the new mount. Nothing seems to agree with anything else.
Glad someone who actually knows something posted about it.
Same here.
I thought it was yesterday, then when it didnt happen I figured I screwed something up.
Im not in a rush. It can be a week or a month. Either way. Just want to kinda know a ballpark timeframe so Im looking for it
Aint that the truth. A years work for dozens or even hundreds of professionals for a 2 hour movie.
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Hard not to when you can do it a couple hours.
Andy kauffman.
They put a man on the moon
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I agree entirely. I’m not suggesting it was a failure. 
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The first road map I can find paired with any statement of the patch drop date has a statement that the patch drops on May 2nd and season 2 starts May 9th
The road map shows the Drake listed as “Season 2”, and this was back in late Feb/early March
This has already been addressed by people replying to me, so I’d check there. Someone was kind enough to post the roadmap I was talking about.
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Why was it advertised on the WoW FB and Website for May 2nd? Seems like false advertising tbh
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