I just recently started playing again and making my playthrough of shadowlands and dragonflight and I’m noticing a very obvious trend, and it got me thinking.
Maybe Blizzard didn’t know?
Which sure I could see a new hire who wasn’t around for that time,
browsing through the posts,
getting REAL confused why bunch of the community was using the initial insult,
thrown around out of spite when you’d get killed in a battleground,
was instead being used as a substitute for saying low leveled meta,
(most of that was teenagers not knowing what it meant but it started with ignorant name calling)
Totally get that, makes sense to me how someone would get that confused.
However,
It is (or was idk now) an incorrect assumption for the type of majority of people who played WoW.
Worst case alternate scenario,
blizzard could have fed a shiny new AI toy (that blew up 3ish years ago) a bunch of forum posts and tried to use that as justifying demographic evidence thinking they’d be ahead of the curve and know whos playing their game. Except AI doesn’t know lingo or sarcasm.
Which to me also checks out.
So why would they use it?
They were grasping at straws for designs before and kept using the same market research at the same time as other games like destiny 2.
Seriously, check out the similarities when activision-blizzard held onto destiny 2 for that short time:
i was gonna link pictures use your imagination
- the sha and the taken
- suramar and the dreaming city
- the zandalari and the scorn
I’m sure there’s more and better examples both games and film at that time period around legion/bfa, but the point is they all share unified color pallets/major identifying elements which is real hard to nail for creating a unique identity that appeals to several groups of a mass audience.
Which is why only people should do it for their own games if they weren’t before.
Not meant as hate or fact for anything previously mentioned,
sharing designs isn’t anything new and neither is including new people, I’m just trying to figure out how they came to the decision of marketing 4 years worth of expansion around 5% of earths self reported population as if they were all exclusively playing WoW.
Surely someone had to have said something about it