this same circular logic again? every one defines content differently just because these are all things to do in the game doesn’t mean every one does them and for a lot of people believe it or not they don’t do pet battles RP hero, or care about achievement points let alone care about the tedious nature that is IE’s or afk status of warfronts, or mog hunting. who are you to tell people there is content for them when doing things that have been in the game for the past decade isn’t exactly new and exciting content.