I feel that “A middle-schooler writing their first fanfiction” it’s a little more accurate, but that’s just my opinion.
But that’s the thing. WoW’s lore has always been disjointed and full of holes. Nowadays it’s only worse, and they even are willing to go as far as to retcon things that were supposedly written so they would make more sense (Chronicles).
Blizzard has done a pretty good job of killing it. Bfa was probably the worst expansion we had ever had just two after wod. Now we have shadowlands that’s even worse. Sure, they’re going to release an update that fixes some things that were wrong with thr game a year ago but it honestly might just be too late. 9.1 is still a very bad patch with a boring m+ seasonal affix, this shard system which might be the worst system they’ve ever made, and a raid with probably the worst end boss they’ve had in years. The game and its community are on life support. 9.2 is gonna have to do something to bring people back.
And tardigrades.
The real wow killer is Ion Hazzikostas
Maybe not a wow killer, but potentially bigger than wow even at the time.
I was very intrigued by Everquest Next myself, it had the kind of innovation that I somewhat want in a MMORPG. Events that can go one way or the other depending on player choice, player-choice creating PvE world-conflict.
I would love that, I would love the ability to put up tents around da campfire with friends, play instruments in forests with large trees, go through a long dungeons with different paths depending on choices, puzzles solved, people killed.
Everquest Next were developed with the player-choice creating conflict in the world, attach the latter and it would be heavenly for me.
People should not dismiss the RPG elements in a MMORPG, everyone engages in the RP to an extend, whether it be chatting or just emoting in the world. To encourage that and thus encouraging social interractions is to help create a thriving MMORPG.
EQ is still going and releasing content, the only thing killing wow is blizz shutting off the servers. Even then you’ll have loads of private servers running the game.
Its wow itself
In my opinion, FF14 is the official wow killer, for all intents and purposes.
All my friends that love mmo’s, but are more social-minded players have switched to that game.
Yeah there have been So many “Wow killers “over the years there are too many to count and like somebody else said most of those are not even around anymore or just collecting dust
Don’t be fooled by looking at the forums because most of the threads to say wow is dead and how bad wow is our only created by probably three or four people at the most they just jump to their different alts it’s an illusion people are trying to create somehow wow is dying but don’t be fooled
Warcraft is going nowhere the only thing is going to kill Warcraft is Warcraft and a few lawsuits is not going to do it
people jumping on the anti-Activision boat is not going to do it.
I’m only quitting the game myself because I do that for a few months at a time just so I can come back but I’m not quitting permanently I do have intentions to come back but all I’m saying is don’t be fooled by the forums because it’s the same people creating the same kind of threads just trying to fool you create a illusion create some kind of mass panic it’s really an attention grabber for them but don’t be a sucker for that 
Guild Wars is making more sense to me as a player not a robot obsessed with min/max mythic shenanigans. WoW doesn’t have a fluid system between pvp, pve, mythic, raiding etc. That is their downfall.
Corporatism is the only WoW killer.
I’ll never understand why people are so fixated on this topic of “WoW killer”
My rogue stun locking your Alliance butt is a real WoW killer in action. 
The real WoW killer will be when we die off irl. It’s mainly Gen Z, X and a small amount of Boomers that play it. Once those 3 generations die off so will WoW.
I’ll tell you what I think is Killing My Desire to PLAY the game. The repeats of the Daily Quests over and over and over again. And that is only on my Main. And Playing my alts is pretty Repetitive too. The Maw is Not much fun to play in a Dark Gloomy Grayed Cloudy area. I am also not happy that When I level up my character I don’t feel like I have really accomplished anything beneficial to my character. When Blizzard Did the Zone Crunch thing where the NPC’s are Your Characters Level now where you go. So Me accomplishing a level up isn’t really giving me any More Power than I had before. And getting Help on the Mobs that they have OVER Leveled to defeat them is not good either. I used to be able to call another Higher Level player to come help me, No Help Here, Now they get Phased Out when you group with them. And trying to sync them to my questline doesn’t seem to work too well either. So what is the advantage of Moving along and Making Levels. I’m pretty bored right now, and I don’t play for 10 hrs a day like I used to just because I’m tired of the Same things over and over again.
You better hope not, electricity is less expensive than drugs.
are You German?
WoW already killed itself. This is what WoW’s death looks like. It’s a sputtering, stumbling, stinking mess trying to find any last bit of financial sustenance out of people who are too stubborn and dim to see the end has already happened.
There’s no great revelation for this game to come back from. It’s too old, it’s built on too much archaic code to compete with new developers not to mention a genre that’s been on it’s way out for the last decade.
The WoW Killer is greed and time. It’s already sinking and slowly killing itself with it 