I would think it’s the only fair metric to go by and a telling one as I feel like everything else you mentioned are discussion forums which I’m sure once the game is actually out they will experience an increase in traffic all around.
As far as advertising goes,the decrease in beta hype and even the earnings call were all things we discussed on this forum.
I don’t use reddit so I have to ask more. Until today meaning it has surpassed or is just close too now?