All human behaviors are 100% based on hope. People will kill if you give them hope, spend all their money if you give them hope. They will call you a God for 2000 years if you just give them hope in the afterlife, not even in this life!
PVP in it’s current form provides 0 hope. You battle to get to level 80, get your greens and get 1 shotted in WPVP and camped in a BG. So you get some friends in greens attack someone, they ROFL at you and then one shot you and all your friends. But you still have hope… so you go get your bloody token/conquest gear and now you get 2 shotted in WPVP and camped in a BG (bc some of your team is in greens)…
There is no hope. The only hope offered by the game is to play 100 hours a week and get all the buffs and all the gear and enough people to do premades. The average consumer is OUT. I cannot for the life of me understand how a successful large corporation doesn’t understand that. It is literally built into our DNA. Since the beginning of time when some caveman was in the snow and thought… if walk south where it’s warmer we will have hope that only half of us die next winter instead of 75% of us. And then other people were living there so we killed them all… for hope.
Cap stat/dmg differential bw players at 25% green v purples and 10% purple vs purple and give your customers hope. The top players are still going to win 9/10 times but the average player has hope.