“Positive relationships build community, reduce toxicity, and forge friendships that have kept players coming back to our game for many years. We need to nurture and protect these relationships. One very big key to this is providing “Social Proximity” in our game, or what some cognitive scientists call “Repeat serendipitous interactions”. Put a little more simply, you need multiple interactions over time with the same people in a way that feels happy or beneficial. Classic WoW provided this in abundance, where you would often meet the same people from day to day while running through the Stranglethorn Jungle, on your way to a Scarlet Monastery run, or heading into Blackrock Mountain for a raid.”