Yes. That is the thing. People think being casual means “not being good” for some reason.
But you mention the exact thing I am talking about. Casual player is not “not good players”. Casual player we could say for the sake of brevity as being the player to which does not really makes a difference if the game is good or not, if the game goes somewhere or not, or if the game has a future or not.
THAT IS EXACTLY THE PROBLEM to others. While casuals go pilling up, any other concern will be ignored. And that is a dumb decision from the publishers too. Because catering to casuals is catering to a playerbase that might just as well play another game, not play at all, or just, whatever.
And that is the foundation found in that empire book too. As an empired is filled with people who doesnt care about its existence, just to enjoy its perks, they wont go to the lenghts needed to keep it. And it crumbles. That is the exact problem.
As the “elite” of the industry say, you dont need a game that everyone absolutely loves, but you need a playerbase that does.
Casuals are not a problem each of them, but when your playerbase is mostly casual, you need to do what casual games of success do. And no compelling lore, engaging mechanics and thrilling gameplay is compatible with it. You need a game anyone can come, play, forget, come back and have the exact same experience. That is INCOMPATIBLE with a game you can build up by time spent playing and grow, progress, and be challenged.
WoW has choosen its new playerbase, and there is nothing wrong with that, but you cant expect people to like it after they spent years building up characters, skills and content.
Such are the problems of “shrodinger dumb creative leadership”, instead of making a game for a specific kind of people, they throw a spaguetti at the wall and see what sticks. When things are not sticky enough, they do it again.
From Cata to know, WoW has danced about who the game is designed for, and to this day they still not entirely sure.