I don’t understand what people consider a sweatlord or a casual.
People that are competitive and want to be 1st in parses, timings, etc, they don’t give a sh* about how you get your gear, they want to be in the top 1-50 of the world killing Deathwing 25HC. They don’t care about anything else, their rules are simple, they need the best gear they could get to achieve it with the most possibilities. If you give them LFR gear doing LFR, they will do it, if you give them doing heroics, they will do it. If you delete that gear completely, they don’t care, even better. less time they have to waste farming that gear.
My guild (Sineva character), full of people 30+, latinos from all countries, we all work, have children, barely understand eachother with these rough and funny accents. We are very comfortable doing 6/7h, 2-3h 1 day a week. 10man raid. We started doing heroics 2nd week, chill mode, half our team didn’t even read fights. I’m very close to full BiS, we have almost 5 legendary staffs. it’s good. That is a casual guild.
Compare that to a friend of mine (Carra char, from classic). latino guild. 7/7h first week, 97+ parses, 25man raid. have been practicing DS for a month + PTR. And they probably spend less time playing than us (weekly).
The ‘‘casuals’’ you are refering, people that get to 85… do some dungeons, get some gear, mounts, and leave… i would call them tourists, not casuals. lol