WoW has a lot of potential to bring a new generation of players to the game but I don’t see any advertising for the game. When was the last time you saw a commercial ad on TV for the game? Bring back celebrities and advertise more on social media where all the new generation hangs out. A lot of new games that come out invest heavily in advertising except blizzard.
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It really, really, really doesn’t.
MMOs are not a popular trend. The most popular ones are from over a decade ago. The average age here is like 30 and I’d imagine it’s similar (probably mid-upper 20s?) for FFXIV.
Not to mention, the vast majority of this game STILL looks like it’s from 2004, because it is. With better lighting and water and the WoD Character Models tacked on, but still 2004 assets and environments.
So you’re combining a 2 decade old game with an dying genre and expecting a new generation to flood in because they saw a TV ad when kids don’t even watch TV anymore? In a game where the leveling / new player experience is piss poor and the entire focus is on endgame after the incredibly campy 30 minute tutorial intro?
Nah. Anyone looking for an MMORPG knows WoW exists. It’s a huge brand, even if its not the juggernaut it was in 2009-2010. This late in the game’s life cycle, it makes sense to focus on the players that keep coming back more than the trickle of new players they might be able to convince to try the game.
If they want to attract a “new generation”, it probably won’t be with an MMO, but even if it were, it’d need to be a fresh new game. A sequel or a reboot or whatever. Not a tacked on update to this thing.
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Only old people watch TV.
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Wow can’t do any new trend marketing or it will lose it’s old players who want nothing to do with tik tok or twitter (anything new is “tik tok mambo jumbo” to them, even though it has nothing to do with tik tok.)
You likely don’t see celebs hawking WoW because the marketing campaign didn’t have the desired results (very expensive and very few new subscribers).
This might have merit, but maybe the Blizzard division of ABK doesn’t have the budget for it; they are the runt of that trio after all.
For those hoping Microsoft might change this lack of advertising investment, see the two articles below:
GameSpot – 15-Nov-2022
Microsoft News – 18-Jan-2022
Maybe Microsoft will hype up Arclight Rumble (mobile), but it’s more likely they want to hype up Candy Crush (mobile), and Call of Duty (maybe a mobile port is in the works?). World of Warcraft as you know it… probably not. Maybe some dumbed-down port to Xbox/GamePass with no add-ons/macros, like Elder Scrolls Online (ZeniMax, owned by MS, is already ported to Xbox).
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I never see TV ads for video games, only ever on YouTube sometimes. But I have an adblocker for Youtube because I don’t care to listen to some ad about Hertz or something
Doubt a lot of people even bother with watching tv these days
No ROI in it I assume
Last stats I seen on that is 80% of the U.S. watch tv at any given time…
They could start by letting players level in the new expansion. The current leveling experience in unappealing and irrelevant. .
I can believe that, and I also believe that a growing number also pay extra to avoid around 25% of their tv time watching ads. A quick search shows 8 minutes of commercials per 30 minute program.
There were some for Dragonflight. One of them I remember had Pedro Pascal in it.