I know that Beta tests have become more and more valuable as a marketing tool with streamers and content creators being involved. I’m not going to say that it’s “all” they’re used for now, but I do believe that the actual testing process and the value of a beta outside of the marketing has declined… A large part of this could be due to staffing changes at blizzard. I’m not here to whine, complain, or accuse.
I’m here to ask that you put a little more focus on testing.
Open it up to more people than usual. Get a large sample size for this expansion.
Get players from all walks, casual, hardcore, raiders, collectors, PVPers, etc.
Get people who are active and communicate. Look for people who’ve reported Wise Mari not rotating anymore or other random bugs in 8.3. Not people who use the bug report tool to complain, but the ones that actually take that little bit of extra time to report a bug. I’m sure it’s a metric you can pull out of your endless data. These are people who aren’t going to just power past a bug or attempt to exploit it, they actually care a little bit.
Still definitely bring in your content creators and influencers, that matters, get the ones that are going to actually test and provide real feedback, even if it’s feedback you don’t like. But get a variety. Just off the top of my head, you’ve got Taliesin and Evitel, Preach, Bellular, Hazelnuttygames, etc. Those actually represent a decent spread of player interests and “intensities” they also word their feedback pretty well and seem to actually care about the game outside of content creation and their ‘livelihood’. There are many more I could list.
But most importantly… players, and lots of them. beat your system up. I think a lot is riding on Shadowlands being a success and it being a runaway success would be a massive benefit to Blizzard and WoW in general.
So please… please test SL appropriately and put some real effort into it. A lot of us are willing to BE your missing QA department, give the people who want to help a chance.
*disclaimer, this has nothing to do with my own personal interest to be in the Beta, I’m probably not the best choice for a beta tester anyway, I’m mostly an alt junky and lore nut. I just care about the game and want it to improve.