He wasn’t trying too… 
Just because he mentioned the ceo and how he doesn’t want to pay them, doesn’t mean he’s making the donations (if that’s what you are implying here) look bad and it doesn’t give you the proper license to warrant this overreaction to his comment.
I’ve donated $5 to the donation few months ago because i rather the virus be gone and the daisy pet claws should be bigger, but i think the overreactions from people to other people saying something slightly negative or ambivalent at best is unnecessary as a whole and just a bad look for them because their reactions is making them worse as a character then that person they perceived to be 100% negative if it’s not 100% positive.
I don’t really know if it’s the pet tbh, but you do have a point on this. It just all seems pretty cult-like. Or something like Playstation Fanboys even. 
To be frank, i don’t think their should a reward when you do donate. I get that all money donated is good, and it is… but if the reason to donate is to expect a reward back, when the point of donation is to not expect a reward back, i question if it is altruism driving your reason to donate.
Yes, the sloth does look cute, but i think we should be honest with ourselves as you’ve implied here.