You know the little things, like blizzard description. If they are evil then they should say it…
No blizzard wants alliance to be good and pure and only way to do that in a faction conflict is to make the horde evil. So what about the horde player you say; well blizzard thinks lieing and false promises will keep them quite. It did with MOP guess horde players aren’t as active on forums as alliance players. For crying out loud 2 of our founding races don’t have racial leaders.