Point of reference: Shadowlands- the most hated WoW Xpac of its time; yet mechanically it was doing better than Dragonflight and The War Within, and had more subscribers than DF, SoM, SoD, Cata, Era and Hardcore COMBINED. Subs have only gone down from there.
That’s how impressive the current modern/retail game is:
https://www.reddit.com/r/wow/comments/1bmrpyb/updated_wow_population_chart_from_gdc_with_dates/
Poor decision-making specific to TWW launch aside (buffing XP during paid early access then nurfing XP when early access was over, deleting Brann XP during the week 3 content drought when the only content was Delves):
- Shadowlands was the last time Rep/Renown dropped from Raid, Dungeons and BGs; the 3 pillars, which created synergy. You played the content you subscribed for to progress your Rep/Renown, and it had the coolest rep rewards of the 3 xpacs.
= SL > DF, TWW
- Covenants:
No matter what your aesthetic, there was a Covenant for you.
No matter what your content, there was a Covenant for you.
No matter your skill level, there was a Covenant for you.
DF - rep/renown? nobody cared, no attachment, a hollow grind.
DF - Aesthetic: disney dragons/scalies. Everywhere.
TWW Hero talents - less than half the options of Covenants/Conduits.
TWW Hero talents - little to no aesthetic (psst, they’re just new talents).
= SL > DF
= SL > TWW
- Keystone Master mount
= SL > DF > TWW
- TWW nurfs to Timewalking:
Timewalking XP nurfed
Timewalking Badges nurfed by 60%
Timewalking scaling nurfs means leveling characters can be virtually ineffective, but level 11 warrs exist, gg
SL was probably the best era for Timewalking, and re-added Mage Tower
= SL > TWW
- Economy:
SL - Reasonably priced serverwide AH
DF/TWW - Regionwide AH for mass scale inflation/manipulation
= SL > DF > TWW
- Professions vs Crafting Orders
Up to and including SL- 100% self sufficient gold farming with reasonable time investment
DF, TWW - Mobile game style grinds, RNG with an emphasis on making expensive mistakes and an unreasonable grind time investment and ‘ranks’ of… herbs.?
= SL > DF, TWW
- Story/plot (if any)
SL - Botched “split” souls retcon and Arthas’ “spark” snuffed out?
DF - “let’s talk about our feelings…”
TWW - Baelgrim dies, Magni lives, Faerin Half-orcen
= SL = DF = TWW?
- Fun Detected:
TWW - Water Ele, MM Pets, Retr Aura, OS Moonkin form, 1600 PVP elite xmog token all yeeted from the game because,…?
= SL > TWW
- Nobody memed on low effort login screens until the 10th xpac, TWW
= SL > TWW
- Forbidden Reach and Siren Isle rings, *exist *
SL > DF > TWW
- Prepatches:
SL - Straightforward, had rare mount drops and common very large bag drop, high participation down to the last minutes and seconds it was live.
DF - No mounts, no bag, only catchup gear, leveling trink, and glitches/bugs.
TWW - Arbitrarily longer grind for catchup gear than DF, low participation after 2 weeks but it’s all group content, somehow even more glitches/bugs than DF.
SL > DF > TWW
- Xpac features:
SL - Many
DF - Dragonriding, Dracthur/evoker, the least played/least liked class and race in the game. Cost many subscriptions.
TWW - SL features 2.0, Dragonriding 2.0. Dwarves 3.0, BFA Islands 2.0, Annulet Ring 2.0
= SL > DF > TWW
- SL - mobs in M+ silenced when interrupted

DF - some mobs in M+ cast from another tree when interrupted, too many casts
TWW - more mobs in M+ cast from another tree when interrupted, even more casts!
TWW - aoe stops no longer interrupt casts/stops nurfs
= SL > DF > TWW
- M+ Nurfs
SL - Tanks winning the day/key by avoiding wipes (fun detected again).
SL - Healers had a chance to save off-script pull wipes if they tried.
DF - Healer nurfs.
TWW - Tanks / Healer nurfs.
= SL > DF > TWW
- No Nascent Crest style mats dump.
= SL > DF, TWW
- SL Mythic gear - 13ilvls > Heroic, no Crests!
DF Mythic gear - 6ilvls > Heroic (pssst, it’s the same gear)
TWW Mythic gear - arbitrarily added ilvl breakpoints, which means your myth track from vault is always lower/requires currencies to upgrade to the Heroic track you’re already wearing before you can actually upgrade it to better quality than what you’re wearing. A waste of two currencies, Valorstones and Gilded Crests, requires even more grind than DF version.
More ilvl tiers = another waste of two currencies, Valorstones and Gilded Crests, requires even more grind than DF version, again!
= SL > DF > TWW
- Valor > Crests + flightstones
Crests + Stones = more obnoxious than any gear upgrade system needs to be in any game. Again, there was no Crest system in SL.
= SL > DF > TWW
Conclusion?
You don’t have to love or even like Shadowlands to see that every system, currency, and the economy we’ve had since Shadowlands has been developed to be worse than what came before.
These are the objective, marketed, decisive systems we’ve all experienced that show modern Xpacs are getting worse over time with the benchmark being Shadowlands, what we all hoped would be the worst xpac.
Objectively, SL > DF > TWW