For context, I started playing in BC, and took a long break at the end of WoD.
I really don’t understand complaints like “wow is dying” because there’s “no new content” or a “content drought.” This game is massive. There’s more content than you could ever do. The whole point of a mmorpg is that it can’t be “completed;” it’s an open endless world.
Have you won the STV extravaganza and gotten all the rewards?
Have you gotten Scale of the Sands and Ogrila reps to exalted?
Have you raided with leashes and collected all the battle pets?
Gotten the Tanaan Jungle and Ruhkmar mounts?
Finished “Gonna Need a Bigger Bag” and have all the goodies from Timeless Isle?
Completed all artifacts from archaeology and found the canopic jar that gives you the drake transform mount?
Found all the rare recipes for your profession?
Done all the quests? In every zone, of every continent?
And those are just specific examples. Are all reps exalted? Are all battlepets collected? All mounts farmed? Etc.
And that’s not even touching dungeons and raids and PvP. Have you done all scenarios? Gotten all the dungeon achievements? From every expansion? Beaten every boss in every raid on the hardest difficulty? Are you a Justicar? Have you reach honor level 100? 200?
What I think the actual complaint is, is that you have run out of progressive, max level, endgame, instanced, group content. And that is very different from lack of content generally. If that’s what you like, and that’s what you do, it’s perfectly legitimate to say that particular type of content is lacking. But if all you do is play 5% of the game, and finish that, of course it’s going to feel like there’s no new content.
But, and this is where my honest confusion comes in, if you haven’t done content yet, if you enjoy questing, or collecting (appearances, mounts, pets), or leveling, or lore, or completionism at all, in Shadowlands, what is different about those things from past expansions? If you haven’t done them, they’re new to you. Who cares if recent, you haven’t done it.
If all you care about is what will make your class dps harder, and things that challenge that dps, I get it. That’s fine, you like that part of the game, and you want more of what you like. But that doesn’t mean the game lacks content. It would be like if I collected every battle pet in the game, and have never set foot in a SL dungeon or raid, and I complained that there was a content drought and said wow was dying because there were no new pets for me to collect.
There’s a post from January 2019 where someone says “Bad News! I started doing old content - you know something is bad when you start doing old content. We need a new expansion, asap.”
And… I just don’t get it. If you want something new to do, why does it have to be recent. If you haven’t done old content, it’s new to you. What makes it different? Why does the “new” content have to be recent, instead of simply something you haven’t done before?
TL;DR: I think the framing of “no new content” is overbroad, and doesn’t speak to the actual issue/desire most people making this complaint have.