Patiently I waited and watched as my Blizzard newsletter email loaded from poopoo colored text-only format to standard view. “Get the Steamscale Incinerator mount with your purchase of a 6-month subscription” todays message headlined. I was a wee bit disheartened as I’m not one to buy my scripts in bulk. After darkness is light and after light dark they say? Well what was once in the inbox is now in the trash.
So which audience is this ad targeted towards if not mine. Is it for the players who like to save that 20 sum dollars a year and fully utilize their sub time? Or is it for the Asmonauts whose relevancy is determined by the decency of their mount collections? I typically see neither of those around but rather casual gamers repeating the latest memes from social media.
In my opinion Blizz should be implementing multicultural elements into their ads and catering to that crowd. Obviously personal opinion or judgement should never determine your marketing strategy but when half the country is jacking systemic racism people are looking for an outlet to vent not lava barfing mech dragon. I am baffled by how few local businesses here in my hood are utilizing multicultural marketing strategies in their sales aproach. It’s almost like they are doing the exact opposite…