It can have non primary stats on it. People just want a little reward like a child getting a cookie so just give them something, anything, and theyll be happy. Maybe even give a toy along with it like a happy meal.
Imagine if when we killed bosses or did dungeons we got some kind of currency.
And then, maybe at a rate of every other week, we could use that currency to obtain a powerful item in any slot, with stats of our choosing, at an item level appropriate with the content we did. And maybe later, if we really like that item, and are doing harder content, we could upgrade it to the higher item level version.
So basically world rares already. I got me a nice snazzy gun this week on both my warrior and DK for doing menial chores for a walrus. At least the warrior learned the mog for it…
I never understood people complaining about excess loot to vend out, aside from the obvious anti-casual threads that were outraged that casuals were getting gold from vending out the vendor trash they got from doing world quests.