It seems each phase only holds on average 30 to 40 players max which is absolutely bonkers. Only reason to do so is accommodate more players with very low spec PCs. A good option may be to offer dedicated shard service. It is exactly how it sounds; a player or guild can purchase a dedicated shard, an exact copy of Azeroth for themselves. There could be a settings option for upscaling, player rule sets etc… It would function very much like an Ark Survival cluster. I would buy my own shard in a heartbeat!!