On the forums, the most complained thing seems to be endgame but the leveling process is truly what needs fixing for a multitude of reasons.
We may have the leveling boost nowadays, but the leveling process is important to anyone who is leveling an alt, doesn’t get the latest expansion, is trying out the Trial version or simply doesn’t want to start with a boosted character.
And right now it desperately needs help. Here are the reasons why:
1: The majority of content is years out of date and it shows. Until you hit at least level 80, the newest questing content you can play is from back in 2010. From 60-80, it backtracks further, to content over a decade old.
The age of it shows in all the mechanics and design changes that have been made from that era to more modern leveling. Phasing was just implemented, so there’s a lot of go here, come back, then breadcrumb to a new quest giver going on and questing from that era was heavily railroaded with few options for order or skipping.
2: There are far too many ‘empty levels’, where you gain nothing from leveling up other than the number next to your portrait going up by one.
3: There are no options for challenging content while leveling save for PvP. At maximum level, we have a plethora of options and difficulties for what we want to do, but until you hit that level, there is one difficulty setting.
4: The narrative is badly, badly disjointed. It’s not so bad from Cataclysm onward, as at least you can make the argument that you’re going forward in time but currently, you start in Cataclysm Era from 1-60, go back in time from 60-80, then finally start going forward again from 80 onward.
5: Your leveling choices mean almost nothing at endgame.
To be clear, I’m not advocating that leveling lock you into a choice until the end of time, but right now we have the opposite problem, that very little you do while leveling makes a difference at all. It would be nice if what we did had some small impact, perhaps giving us a headstart in one thing or another. This ties into the following problem.
6: Leveling now is a chore you complete so you can reach the endgame.
When your decisions made while leveling don’t matter, then leveling itself becomes merely this thing you need to do in order to reach endgame, where your choices actually do impact your character. It isn’t a fun process of building your character, instead, it’s a chore.
Now, the good news is that there are a number of things that can be done to fix these problems, ranging from the simple and easy to implement to the complex.
Here is a basic list of suggestions, sorted from the easiest to implement to the hardest:
1: Allow all expansions save BFA to scale up to 20 levels downward from where they are. That way, it would be Vanilla 1-60, BC/WotLK 40-80, Cata/MoP 60-90, WoD/Legion (Combining the two as Blizzard probably will next expansion) 70-110.
With heirlooms and the changes to level curve, most of the expansions can last 30-40 levels if you want, and downward scaling wouldn’t hurt anyone trying to do old content.
2: Create difficulty toggles for leveling, ranging from Normal to Mythic, allowing us to choose to have an easy path or a tough grind at our discretion.
3: Make it (one way or another) so that every level we get a reward, be it an ability, a talent, a passive, a choice of powerful gear, a cosmetic, a choice of rep token, or even a chest full of gold and low-level crafting materials.
4: Give us choices to make while leveling that actually have a small impact at endgame. For example, for each zone and dungeon we complete for the first time or each faction we get to honored or revered while leveling, we might get a chest when we hit 120 with some gold, gear, AP, crafting materials or some combination of the above.
5: Update the leveling process for the expansions. If it’s not a full revamp for narrative, at least touch them up so that the questing mechanics are no longer from 2010 and earlier.
TLDR? The leveling system is flawed, outdated, and offers far too few choices that matter. Follow the five instructions just above this paragraph to fix it.