TLDR: Shadowlands will not fit my preferred playstyle if there are no practical methods (such as dungeons, unrated PvP, and open world content) for me to gear up my toons. I, and similar players, will likely find no reason to keep playing.
Are any other non-raiders or non-rated PvPers concerned that their main toons and/or alts will have no way to obtain Normal raid-level gear or higher in the coming expansion, and thus not experience meaningful progression?
My two preferred methods of gearing up throughout BfA have been through Mythic+ and Conquest from unrated battlegrounds and open world content. Being able to eventually obtain a set of gear that was Heroic raid level (albeit not optimized) has opened the door for me to maintain several toons that could easily complete 5-mask horrific visions, or find success in raids or rated PvP when I wished to push those toons a little bit further.
However, Mythic+ looks to be significantly nerfed in SL as a reliable source of gear, and it remains to be seen how and if Conquest will be able to be earned outside of rated PvP. (Even so, it will likely take an unreasonable amount of grinding to obtain a decent set of gear solely through Honor and/or Conquest, and so I doubt I will be able to do that for more than one toon.)
I know people will shoot me down and say that if I want better gear I need to do the more demanding activities, but I have a high-responsibility job, a significant other, and close friends, and I put my real life first and play WoW in any time that is left over. To make matters more difficult, I live in a country outside the US that doesnāt have an active WoW community, so I am typically asleep or at work when the majority of organized groups are active.
People will also shoot me down saying that if I do not do the high-level activities then I do not need high-level gear to begin with, but I am sure that as the expansion unfolds I will need better gear to enjoy the challenge of and earn rewards in Torghast, to be able to solo rares and more smoothly complete any content, and to at least have the opportunity to join PUGs when I can.
Unrated battlegrounds, outdoor PvP events, and Mythic+ have been immensely popular activities thus far, given how you can find people doing them in either faction at almost any time of the day or week, and so I am sure that I am not the only one who used them as a major way of gearing up. It may be too late for SL launch or 9.0, but the one piece of feedback I would have for game developers is not to alienate your ācasualā players; you likely have metrics if you need proof of how many players are doing what sorts of content.
SL may end up like WoD for me, except without the money-printing garrisons, and with Honor grind to replace the insane Apexis Crystal grind for sub-par gearā¦