Riot games got popular because of K-pop. Especially League.
K/DA pop stars has 571 million views/ half a billion people watching it.
It was sung by G-Idle a K-Pop group that is older than Le Sserafim.
If any of you never heard of Blackpink or BTS, they get over 1 billion views for every single MV they release.
Blizzard is very smart to take on this K-pop wave right now. It doesn’t matter that most of Blizzard’s fanbase are not Gen Z and don’t like Kpop. What matters is that it is going to attract newer players to WoW (or other Blizzard games) and in return give more recognition to Blizzard.
Now that Le Sserafim has performed at Blizzcon and they even made a MV for Overwatch. I feel like K-pop has officially integrated into Blizzard now.
This is a thread we discuss all things kpop related and we can recommend songs just for fun.
I am a frequent forum visitor and considering the reactions I see here. People are absolutely clueless as to what’s popular right now. It’s a company, why would they not follow the trend? WoW players are something else.
I do not like League at all So many boomer WoW players, even though I am not part of your generation its disappointing to see a lot of older players dismiss Blizzard for trying to appeal to the global market. Wake up people! there is more languages than English, foreign music is incredibly popular now.
I feel like Overwatch’s team understand what king of esthetic people like. Many people are fan of anime type girls/kawaii stuff like that. Just look at Riot games and Fortnite. It’s always cool looking attractive skins/characters.
This Gen X likes BTS, Tomorrow X Together, among others. KPop has come a long way since when I first heard it some time ago. But I love music, so feel good music is good music, and can go beyond generations.
I’m glad you all enjoyed their performance and video (assuming you did. )
I didn’t watch the latter stuff but can you send thanks to the team for all they do. It all was nice to watch… developers so enthusiastic about what they worked on and that I appreciate the work they put in. It was refreshing after the few hectic years.
But I love music, so feel good music is good music, and can go beyond generations.
