Transfering a server I’d assume is far more intensive than a faction change, which is really just a fancy race change…which race change is 25 USD.
It should be the opposite. Server transfer=30 USD, race/faction change=25 USD.
There is nothing different really between a faction and a race change these days anyway, horde can do most stuff with alliance these days and vice versa. And the faction divide is eroding quickly.
Either way…its just weird a server transfer is cheaper to me is all, when I don’t mind paying 30 USD for a server transfer at all…but far less likely to pay 30 USD for a simple faction change thats really just a reworded race change lol. And even if it wasn’t a fancy reworded race change, its still more expensive than a server transfer which makes my brain go “this is weird and not worth getting”
They probably sell more faction changes. And since they also control the supply (which is essentially infinite) they have the liberty to sell it for a higher premium.
Faction change is a little more involved than a race change though, because there’s also faction-specific quest chains, rewards, etc.