The Bottomless Brewfest Stein purchasable for 10 Brewfest tokens is clearly marked as a cosmetic item. There is no weapon type on the icon, and it is one-handed. There’s no indication on the icon that my Hunter character cannot equip and learn the transmog for this item.
However, filled or empty, this does not count as a transmog when purchased or equipped. I submitted a ticket and the first GM response instructed me to fill it at a keg and then it would grant the transmog appearance. However, this did not work.
The second GM response thought this might be working as intended, or a bug that hadn’t been widely reported. But the item is clearly labeled as ‘Cosmetic’ and is bordered by pink to indicate it is a transmog item.
Has anyone been successful in learning the transmog appearance for this cosmetic item?
Is anyone else unable to learn the transmog appearance for the Bottomless Brewfest Stein?
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I was thinking maybe adding the cosmetic tag to the item was done in error. Usually a cosmetic item will say “use: add this item to your appearance collection,” but in this case I also tested it out and filling and drinking from it doesn’t grant an appearance for me, either. So it’s either bugged as a cosmetic, or shouldn’t have been cosmetic at all. Not having a weapon type noted is kind of an issue in general if it’s meant to be transmogged, so that’s why I was leaning toward the tag error.
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I forgot to mention that the two goggles available for purchase from the brewfest vendor do not have this “use” text listed in their description, but are cosmetic and you can get the appearance just by purchasing them or having them in your bags/bank from previous years. They do list “head” as the slot.
I was thinking further and it would make sense that they don’t have the same behavior as other cosmetics because then the item would disappear from your bags once learned and these are meant to be kept in your bags for added functionality. So, I’ll revert back to the lack of weapon type being the reason it can’t truly be cosmetic/transmogged haha. But it also makes sense because then not all classes could equip it. 
Mine says that the item is learned, and the variations also say they’re being learned (based on the brew contained in them)
However, it doesn’t appear anywhere in my collection.
It sounds like the item is definitely bugged in some way, then. I never received a message that the cosmetic was learned, and it does not have a tag saying that its already been learned by my account either.
fill the mug
unequip it, then equip it again
see if you get the message
I’m having same issue with Bouquet of Ebon roses. It has the pink cosmetic badge and says I’ve learned it.